Géant Casino; Casino Supermarchés; Hyper Casino; Petit Casino; Casino Shop; Casino Restauration; Monoprix; Naturalia; Franprix; Leader Price; Spar; Vival; Cdiscount; Pão de Açúcar, Extra, Brésil; Grupo Éxito, Colombia; Libertad, Mini Libertad, Argentine; Devoto, Disco, Uruguay; Jumbo, Océan Indien Groupe Casino (or Casino Guichard-Perrachon) is a French mass retailer with operations around the world.
The company is listed on the NYSE Euronext Paris stock exchange and its majority shareholder is Rallye SA. In 1892, Geoffroy Guichard became the sole proprietor of a grocery store located in the old Casino Lyrique cabaret in Saint-Étienne, which remained the Group’s flagship store for many years and is the origin of the group’s current title.
On June 25, 1898 Geoffroy Guichard opened the first branch store in Veauche and, on August 2 of the same year, he set up the Société des Magasins du Casino et Établissements Économiques d'Alimentation, operating under the name "Guichard-Perrachon & Cie".
Following the company’s creation, the focus began to shift towards organisation with the construction of a warehouse in Saint-Étienne.
The first Casino-brand products were launched in 1901, introducing the concept of private brands.
1902 saw the introduction of a customer loyalty programme that offered trading stamps for store purchases.
The first factories in the Loire region were opened four years later and by 1916 the company had introduced a family allowance fund and a proft-sharing system for their employees.
The first self-service store was opened in 1948 followed by the installation of France’s first refigerated display in 1949.
Almost a decade later, Casino became the first French food retailer to display a sell-by date on their products, a practice that did not become mandatory in France until 1984.
In 1975, Casino joined the global market through its expansion into the United States.
By 1992, the group had acquired La Ruche Méridionale before merging with Rallye, a French retailer owned by Jean-Charles Naouri, by giving 30% of Casino.
1997 saw the development of a hostile takeover bid from retailer Promodès.